The world's first AI video coaching habit app

Stop quitting
on yourself.

A personal AI coach who shows up every morning — so you don't have to rely on willpower at 6am.

You don't need another tracker. You've had ten. You need someone who notices when you skip a day, who remembers what you're working towards, and who's there at the moment you'd normally give up.

Most people quit habit apps around day twelve. 1habit is built around getting you past it.

Be among the first to experience 1habit. Waitlist members get exclusive early access and a permanent Founding Member badge.

0/21
0 wins
YOUR COACH
Luna
I am becoming someone who can run 10 kms.
RUNNER · STAGE 1 · DAY 0 OF 21

Walk briskly for 10 minutes at a pace that raises your heart rate slightly

After I finish my lunch
Confirmation scores +1 win
Home
Journey
Coach
Settings
Tap 1. Luna, 2. "I did it", 3. message Luna

Journey

YOUR GOALS
GROWTH TRACKS
Tap your goal to see the plan
The plan behind every habit

Your goal becomes a real, staged plan.

Tell your coach the destination. 1habit translates it into a personalised, multi-stage plan — months long, day by day. Every stage builds on the last. Every habit graduates.

  • Each stage is 21 days — small enough to win, long enough to stick.
  • Designed by your coach for your starting point and your life.
  • Can adjust anytime — because life requires flexibility not a rigid plan.
  • See the full path before you commit a single day.

The plan on the left is a real 9-month "Run a 10K" plan. Tap the phone to see all 13 stages.

Growth-based coaching|Grounded in behavioural science|Powered by advanced AI
Cross-surface coaching

Open Telegram. Your coach is already there.

The same coach. The same memory. The same plan. Wherever you are. Tap "I did it" in the app, send a message in Telegram, get a voice reply on the train — it's all the same Luna, with the same memory of where you are in your plan. No spam, no scheduled check-ins. She's just there when you need her.

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1habit Coach
bot
Yesterday
Yes. Felt fine today but slow. Is "brisk walking" supposed to feel hard?1:34 PM
Not hard — just intentional. You should feel your heart rate up a bit, but you're not supposed to be gasping. If you can still talk, you're in the right zone. Day 1 slow is perfect. Speed comes later. Right now we're just proving you show up.1:35 PM
Could talk, couldn't sing. So... right zone?1:36 PM
Exactly right. That's the sweet spot — the talk test nailed it. You know what you're doing. Same thing tomorrow.1:36 PM
Ok. Perfect.1:37 PM
Perfect. You've got this. See you tomorrow.1:37 PM
Night9:48 PM
Night, Alison.9:48 PM
I think we're going to get on great. 😊9:50 PM
I think so too. Sleep well.9:50 PM
Today
Morning Luna. Calves are tight this morning. Skip today or push through?8:38 AM
Don't skip — but don't push through pain either. Tight calves after Day 1 is normal. Walk today at easy pace, no "brisk" push. If it feels sharp or worsens, ease back. Mostly it'll loosen up as you move. You've got this.8:38 AM
Done it! You were right my calves loosened up.1:32 PM
There you go. Day 2 in the bag. Your body knows what it's doing — keep listening to it like that and you'll stay injury-free all the way to that 10K.1:33 PM
Can you confirm I did it.1:33 PM
Quick check — should I tap your "I did it" button for today's habit? Reply "yes" or "no".1:33 PM
Yes1:34 PM
Second time through. Your body knows the rhythm now — that's how routines begin, not with motivation, but with your nervous system starting to recognize the pattern.1:34 PM
Got it. Random question — am I going to actually be able to run 10K? Like, really?1:35 PM
Yes. You're a complete beginner right now, and in nine months you'll run 10K. The method works — walk/run intervals, building gradually, one week at a time. You've already proven you can show up. The rest is just more of the same. The doubt is normal on Day 2. Keep walking.1:36 PM
Scroll up to see the conversation
Two ways in

Start with a Growth Track, or set your own goal

Pick a curated 21-day Growth Track in one of six areas of your life. Or tell your coach the goal you actually want — run a marathon, write a novel, learn guitar — and they'll build you a personalised staged plan. Same coaching, same science, two ways in.

Curated

Choose a Growth Track

Six 21-day tracks across Active Body, Healthy Body, Calm Mind, Deep Work, Financial Discipline, and Present Life. Best if you're not sure where to start — your coach will match you and shape the path.

See the tracks
DIY goal

Set your own goal

Tell your coach what you want to achieve. Answer a few questions. See your full staged plan before you commit — every stage, every habit, every milestone mapped out.

How goal coaching works

Not sure where to start?

That's normal. Take our 2-minute quiz and we'll recommend the Growth Track that fits the gap you're feeling right now — or help you shape your own goal if you already have one in mind.

Take the quiz
Your coach, your style

Coaching isn't a feature. It's the person who talks to you every morning.

Eight AI coaches, each with a distinct personality and style. Watch them introduce themselves.

Kai
Kai
Calm + strategic
“You don't have a discipline problem. You have a system problem. Let's redesign it.”
Mei
Mei
Warm + encouraging
“You showed up. That's the whole thing. The rest is just details.”
Marcus
Marcus
Direct + no-nonsense
“You said you'd do it. You didn't. Let's stop pretending and start again.”
Aria
Aria
Playful + creative
“What if we made today's habit absurd on purpose? You're more likely to do something silly than something serious.”
Luna
Luna
Mindful + reflective
“Sit with that for a second. What were you actually feeling when you skipped?”
Atlas
Atlas
High-energy + motivating
“Up. Now. We're not negotiating with the part of you that wants to stay in bed.”
Dr. Reeves
Dr. Reeves
Analytical + evidence-based
“The research is clear: you don't need motivation. You need a smaller habit. Let's shrink it.”
Sage
Sage
Wise + philosophical
“You're not building a habit. You're becoming someone who has it. There's a difference.”
The math

Less than the cost
of one coffee a week.

What a real coach costs
$200
Per session
1 hour · once a week
Roughly $10,400 a year
What 1habit costs
A watercolour illustration of a takeaway coffee cup
Per week
Coaching 24×7 · 365 days
Less than 1 coffee per week

Daily is what makes coaching work — the small check-ins, the encouragement at the moment you'd quit, the memory of what you said yesterday. We use the best AI models because anything less isn't really coaching.

Claim a founding spot

Free 7-day trial · Available on the App Store

A moment from the app
"I noticed you skipped yesterday. That's okay — this isn't about perfect streaks. It's about showing up more often than you don't. The person you're becoming doesn't need a perfect record. They just need to come back. So — are you coming back today?"
Kai — responding to a missed day on the Active Body track, Day 8

The smallest step is the most important one

You're 5 seconds away from joining the waitlist. That's a small habit — a tiny action that starts something bigger. The person you want to become is waiting on the other side.